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Federal Trade Com'n v. Jordan Ashley, Inc.
Not Reported in F.Supp., 1994 WL 200775
S.D.Fla.,1994.

NESBITT, District Judge:


*1 This cause was tried before the Court on March 8 and 14, 1994. The case involves a request by plaintiff the Federal Trade Commission (“FTC”) for a permanent injunction and other relief against Defendants Jordan Ashley, Inc. (“Jordan Ashley”); Gold Coast Developers, Inc. (“Gold Coast”); National Vending Systems, Ltd., Inc. (“National Vending”); Christine Heller (“Heller”); Kelli Blasi (“Blasi”); and Thomas P. Norton (“Norton”), pursuant to sections 13(b) and 19(a) of the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. §§ 53(b) and 57b(a).


Upon motion by the FTC, the Court issued an Ex Parte Temporary Restraining Order on December 6, 1993. In the Order, the Court appointed Ms. Linda L. Carroll, Esq. as temporary receiver for Jordan Ashley, Gold Coast, and National Vending (collectively “the Corporate Defendants”), froze the assets of all Defendants, and ordered Defendants to show cause why a preliminary injunction should not issue. In an Order issued January 4, 1994, the Court consolidated the hearing on the preliminary injunction with the trial on the merits pursuant to Rule 65(a)(2) of the Federal Rules of Civil Procedure. The Court's findings follow.


Findings of Fact

Defendants have been engaged in the marketing and sale of business opportunities to the public since at least September 1990. These opportunities involve the sale of greeting cards through use of display racks placed in shopping malls and stores engaged in retail selling.


It is undisputed that the individual Defendants are officers and directors in the various Corporate Defendants. Moreover, the evidence reveals that no real distinction existed between the Corporate Defendants. The temporary receiver testified that she seized and secured the business premises of the Corporate Defendants on December 8, 1993 pursuant to her authority as receiver. Her review of the documents she found on the premises indicate that the Corporate Defendants failed to segregate payment of bills. The telephone bills for all of the corporate offices, for example, were held in the name of National Vending. Further, despite the fact that each corporation leased distinct space within the corporate building, rental payments were made exclusively out of Gold Coast's accounts. In addition, the receiver found numerous files containing documents from several, or all, of those Defendants. Documents pertaining to the Corporate Defendants were intermingled throughout these files.


There is nothing to rebut any of this evidence. There is no evidence indicating, for instance, that the Corporate Defendants observed corporate formalities, nor that they performed distinct functions. The Court concludes that all of these Defendants engaged in misrepresentations described below.


The FTC's evidence of these misrepresentations consisted [of] the testimony of four witnesses, whose experiences with Defendants are characteristic of those who purchased Defendants' business opportunities. This testimony established that many prospective investors learned about Defendants' business opportunities through radio and newspaper advertisements. Typically, investors then contacted the 800 number referenced in the advertisements and spoke with one of Defendants' representatives. In both the initial conversation and in subsequent conversations, the representative would typically explain that: (1) an investor could expect to make substantial sums through the purchase of a distributorship, often up to $50,000 per year; (2) an investor could expect to recoup his or her initial investment quickly, usually within six months at the latest; (3) an investor could expect to sell a large number of cards at each location, usually between 200 to 400 cards per month per location; and (4) each investor would operate as Defendants' exclusive distributor within a particular territory, but had to act quickly in order to secure these exclusive rights.FN1


*2 The representatives also assured the investors that a “professional locating company” familiar with each investor's region of the country would find retail outlets suitable for card sales and willing to accept card display racks. In most instances, the representatives insisted that the investors rely initially on the locating company and defer selecting locations without assistance until after acquiring some familiarity with the retail card sale business. The representatives explained, however, that the locating company would find new locations to replace any that proved to be unsatisfactory. The representatives also supplied the investors with the names of other individuals whom they identified as successful distributors. These references confirmed the representatives' statements.


Virtually all of these statements later proved to be false. After agreeing to purchase a distributorship, the investors typically made a non-refundable payment of between $5,000 and $15,000 to one of the Corporate Defendants. The payment generally covered ten card racks, an initial set of cards, and the services of the locating company. The locating company, however, usually failed to secure locations for all of the card racks. Those that the locating company did select were often totally inadequate. The locating company proved to be unwilling, or unable, to find replacement locations. Many investors also discovered other distributors in the area in which the investors had been promised exclusive distribution rights. All investors who testified experienced sales volume and earnings far below the estimates made by the representatives.


Legal Conclusions

The FTC contends that the conduct outlined above violates both 15 U.S.C. § 45(a) and the “franchise rule”, 16 C.F.R. § 436.1. The Court will examine each of these contentions separately.


(1) 15 U.S.C. § 45(a)

Section 45(a) provides that:


15 U.S.C. § 45(a) provides, in pertinent part, that:


(1) Unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce, are declared unlawful.


(2) The (Federal Trade) Commission is empowered and directed to prevent persons, partnerships, or corporations.... from using unfair methods of competition in or affecting commerce and unfair or deceptive acts or practices in or affecting commerce. (emphasis added).


In order to find the Corporate Defendants liable under this section, the Court must find that those Defendants made material misrepresentations or omissions in connection with the sale of the distributorships and that consumer injury resulted. See F.T.C. v. Amy Travel Service, Inc. [1989–1 Trade Cases ¶ 68,549], 875 F.2d 564, 573 (7th Cir.1989). A representation or omission is material if of the kind usually relied on by a reasonably prudent person. Id.


There is no question that the Corporate Defendants made such misrepresentations. As discussed above, representatives of the Corporate Defendants misrepresented the earnings potential of the distributorships; the sales volume likely to be achieved; the authenticity of references supplied; the exclusivity of, or amount of competition within, the purchaser's geographic territory; the ease with which the locating company could find sales locations; the suitability of those locations; and the terms and conditions governing replacement of unprofitable locations. Each of these misrepresentations is material.


*3 There is no question that these misrepresentations resulted in consumer injury. The FTC's consumer witnesses all testified that several, or all, of these misrepresentations induced them to purchase distributorships and that they failed to recoup their initial investments despite good faith efforts to operate their distributorships. The legion of complaint letters filed with the FTC indicate that numerous other distributorship purchasers experienced similar losses.FN2 See Plaintiff's Exhibit 130.


The evidence concerning misrepresentations and consumer injury is sufficient to render the Corporate Defendants liable. Once corporate liability is established, the FTC must satisfy two additional criteria in order to establish that the individual Defendants are liable. First, the FTC must demonstrate that the individual Defendants participated directly in the wrongful practices or acts or that the individual Defendants had authority to control them. Amy Travel Service, 875 F.2d at 573. Second, the FTC must demonstrate that the individual Defendants had some knowledge of the wrongful acts or practices. Id. The FTC need not demonstrate, however, that the individual Defendants possessed the intent to defraud. Id. at 573–74.


In the present case, it is clear that all three individual Defendants exercised control over the Corporate Defendants. Norton admits that he controlled the Corporate Defendants. Blasi and Heller served as officers in the corporations. Moreover, correspondence prepared by Heller and Blasi indicates that Heller and Blasi were actively involved in the operation of the business of the Corporate Defendants. See Plaintiff's Exhibits 110, 114.


The same correspondence indicates that both Blasi and Heller were aware of the misrepresentations being made in the names of the Corporate Defendants. While there is no such direct evidence indicating that Norton knew about these misrepresentations, it is simply not plausible to suppose that he did not know. He actively participated in the business of the Corporate Defendants and admits that he controlled them. The making of the misrepresentations at issue formed a central part of that business and contributed greatly to its success. Given the importance of the misrepresentations, and the level of Norton's participation, Norton must have been aware that the misrepresentations were being made. The Court concludes that Norton, Heller, and Blasi controlled the Corporate Defendants and that they knew about the misrepresentations being made in the names of the Corporate Defendants.


(2) The Franchise Rule

The FTC also contends that Defendants violated the franchise rule, set out in 16 C.F.R. § 436.1.FN3 The rule requires a franchisor to provide prospective franchisees with a complete and accurate disclosure containing twenty categories of information about the history of the franchisor and the terms and conditions under which the franchise operates. See 16 C.F.R. § 436.1(a)(1)–(a)(20). The rule also requires the franchisor to have a reasonable basis for any oral, written, or visual representations made to a prospective franchisee concerning earnings or profits the franchisee should expect from the franchise; to provide the prospective franchisee with documents substantiating these representations; to disclose the material basis for these representations; and to include a warning that the representations constitute only an estimate, not a guarantee. See id. at §§ 436.1(b)(2), (c)(2), (e)(1), (e)(3)(4). Defendants do not dispute that they failed to comply with the requirements of the franchise rule. They contend that they need not have complied, however, because they were not selling franchises within the meaning of the rule. The term “franchise” is defined extensively in section 436.2(a). In order to demonstrate that Defendants' business ventures were franchises within the meaning of this section, the FTC must demonstrate that the ventures: (1) satisfy the requirements of either section 436.2(a)(1)(i) or section 436.2(a)(1)(ii); (2) satisfy the requirement set out in 436.2(a)(2); and (3) do not fall within any of the exemptions or exclusions set out in sections 436.2(a)(3) or 436.2(a)(4), respectively.


*4 The record contains evidence sufficient to satisfy both sections 436.2(a)(1)(i) and 436.2(a)(1)(ii). Under section 436.2(a)(1)(i), a franchise is, among other things, a commercial relationship created by an arrangement in which: (1) the alleged franchisee sells goods, commodities, or services; (2) to any person other than the alleged franchisor; (3) where the goods, commodities, or services are identified by the service mark, trade mark, or advertising or other commercial symbol of the alleged franchisor; and (4) where the alleged franchisor gives significant assistance to the alleged franchisee in the latter's method of operation, including, but not limited to, the alleged franchisee's business organization, management, marketing plan, promotional activities, or business affairs. 16 C.F.R. § 436.2(a)(1).


In the present case, all four of the FTC's consumer witnesses testified that they purchased greeting cards and card racks from Defendants and that they sold these cards to members of the general public besides Defendants. Moreover, all four of the witnesses stated that the cards included in the sample pack produced as part of Defendants' exhibit 5 were characteristic of the cards that they received from Defendants and thereafter sold. The cards in the sample pack bear the trademark “American Heart Beats” and indicate that the trademark is held by Jordan Ashley Galleries, Inc. Each card also contain the phrases “By Jordan Ashley Publishing” and “Produced Gold Coast Developers, Inc.”. The cards thus bore the trade marks, service marks, etc. of the Corporate Defendants.


Further, it is clear that Defendants gave purchasers substantial assistance in operating their distributorships. Several of the consumer witnesses testified that Defendants' representatives required them to utilize the services of a professional locating company to select the initial locations for their card racks, explained to them the likely extent of their responsibilities with respect to the actual sale of the cards, offered them tips on how to arrange the cards in order to maximize sales, explained how to deal with the owner/managers of the stores in which the racks were to be placed, and promised them that the locating company would find alternative locations in the event that the locations initially chosen proved to be unsatisfactory. This assistance qualifies as substantial under section 436.2(a)(1)(B)(2).


It is also clear that Defendants' ventures satisfy the requirements of section 436.2(a)(2)(a)(ii). Under that section, a franchise is any continuing commercial relationship in which: (1) the alleged franchisee sells goods, commodities, or services; (2) to any person other than the alleged franchisor; (3) where the goods, services, or commodities sold are supplied by the alleged franchisor; and (4) where the alleged franchisor supplies to the alleged franchisee the services of a person able to provide locations for rack displays. The Court finds that the first two requirements are met for the reasons specified above. Further, the third and fourth requirements are also met. All four of the FTC's consumer witnesses testified that they sold cards purchased from Defendants and that Defendants insisted that they use a professional locating company specified by Defendants in order to select the locations for their rack displays.


*5 The Court also finds that the remaining two elements of the definition of “franchise” in section 436.2(a) are met. Under section 436.2(a)(2), a business arrangement only qualifies as a franchise if the alleged franchisee is required to make a payment to, or a commitment to pay, the alleged franchisor as a condition of obtaining or commencing the franchise operation. Section 436.2(a)(3)(iii), the payment amount must equal or exceed $500.


In the present case, all of the FTC's consumer witnesses testified that Defendants required them to make payments of between $5,000 and $15,000 in order to acquire their initial sets of racks and cards, without which they could not have commenced operation of their card distributorships. This requirement thus served as “a condition of ... commencing the franchise operation” and therefore satisfies section 436.2(a)(2).


Sections 436.2(a)(3) and 436.2(a)(4) set out the exemptions and exclusions to the franchise rule. A review of those exemptions and exclusions reveals that none are applicable to this case.


Based on the foregoing, the Court concludes that the business ventures sold by Defendants are franchises within the meaning of the franchise rule. As Defendants concede that they did not comply with the substantive provisions of the rule, the Court concludes that Defendants have violated the rule.


Relief Ordered

I.

It Is Therefore Ordered that Norton is hereby permanently restrained and enjoined from engaging, participating or assisting in any manner or in any capacity whatsoever in the marketing or sale of any franchise or business venture, whether directly or through any intermediary.


It Is Further Ordered that Norton is hereby permanently restrained and enjoined from engaging or participating, whether directly or in concert with others, or through any business entity or device, in the business of telemarketing without first obtaining a performance bond. The principal sum of said bond shall be in the amount of $5,000,000 (five million dollars).


A. The performance bond shall be an insurance agreement pledging surety for financial loss issued by a surety company that is admitted to do business in each state in which any bonded defendant does business and that holds a Federal Certificate of Authority As Acceptable Surety On Federal Bond and Reinsuring. The performance bond shall cite this Permanent Injunction as the subject matter of the bond and shall provide surety thereunder against financial loss resulting from whole or partial failure of performance due, in whole or in part, to any violation of Section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45 or to the provisions of this Permanent Injunction. Such performance bond shall be executed in favor of both (1) the Federal Trade Commission for the benefit of any person injured as a result of any false or misleading representation of material fact made by the defendant while engaged in the business of telemarketing, and (2) any consumer so injured;


*6 B. The bond shall be deemed continuous and remain in full force and effect as long as Norton continues to engage or participate in telemarketing and for at least three years after Norton has ceased to engage or participate in telemarketing;


C. The bond required by this Paragraph is in addition to, and not in lieu of, any other bond required by federal, state, or local law;


D. Norton shall provide a copy of the bond required by this paragraph to the Associate Director for Marketing Practices at the address specified in Paragraph XVII, at least ten days before commencing the business of telemarketing;


E. The FTC may execute against the performance bond if it demonstrates to this Court, by a preponderance of the evidence, that after the effective date of this Order, the bonded Defendant, while engaging or participating in the business of telemarketing, made any false or misleading representation of material fact, directly or by implication, prohibited by Section 5 of the FTC Act or the provisions of this Permanent Injunction.


F. Proceedings instituted under this section are in addition to, and not in lieu of, any other civil or criminal remedies as may be provided by law, including any other proceedings the FTC may initiate to enforce this Order.


II.

It Is Further Ordered that, in connection with the offering for sale or sale of any franchise or business venture, Heller and Blasi are hereby permanently restrained and enjoined from:


A. Misrepresenting, either orally or in writing, to any potential investor of a franchise or business venture, any material fact, including, but not limited to the following:


1. the income, profits or sales volume likely to be achieved;


2. the income, profits or sales volume achieved by other business venture purchasers;


3. the authenticity of any reference;


4. the territorial rights to, or amount of competition within, any geographic territory;


5. the existence of pre-selected locations for display racks for defendants' products;


6. the terms and conditions for replacing unprofitable locations; and


B. Violating or assisting others to violate any provision of the Franchise Rule, 16 C.F.R. Part 436, including but not limited to:


1. failing to provide potential franchisees with a complete and accurate disclosure document within the times stated in the Franchise Rule, 16 C.F.R. § 436.1(a);


2. failing to have a reasonable basis for any earnings claim at the time such claim is made, as required by the Franchise Rule, 16 C.F.R. § 436.1(b)–(e); and


3. failing to disclose, in immediate conjunction with any mass advertised earnings claim, the material basis for the claim (or the lack of such basis) and a warning that the earnings claim is only an estimate, as required by the Franchise Rule, 16 C.F.R. § 436.1(e)(3)–(4).


III.

It Is Further Ordered that judgment is entered in favor of the FTC against the corporate and individual defendants, jointly and severally, in the amount of $9,165,567 (Nine Million, One Hundred Sixty-five Thousand, Five Hundred Sixty-seven Dollars). The receiver appointed by paragraph IV of this Order is also appointed as agent of the FTC for the sole purpose of collecting this judgment and for formulating and implementing a redress plan. Any monies collected by the receiver will be used to create a redress fund. This redress fund shall be used to provide restitution for investors who purchased greeting card business opportunities from the defendants. The redress fund shall also be used to pay administrative costs associated with providing such redress.


IV.

*7 It Is Further Ordered that Linda L. Carroll shall continue as permanent receiver with the full power of an equity receiver, for the Corporate Defendants, and their affiliates and subsidiaries (including but not limited to Red Lion Seafood, Inc., d/b/a Red Lion Ostrich Hatchery, Inc. (“Red Lion”)) and of all the funds, properties, premises, accounts and other assets directly or indirectly owned, beneficially or otherwise, by the Corporate Defendants. The receiver shall:


A. Assume full control of the Corporate Defendants by removing Defendants Heller, Blasi, and Norton, and any other officer, independent contractor, employee, or agent of any of the Corporate Defendants, from control and management of the affairs of the Corporate Defendants.


B. Take custody, control and possession of all the funds, property, premises, mail and other assets of, or in the possession or under the control of, the Corporate Defendants, wherever situated. The receiver has full power to sue for, collect, receive and take in possession all goods, chattels, rights, credits, moneys, effects, lands, leases, books and records, work papers, and records of accounts, including computer-maintained information, and other papers and documents of the Corporate Defendants and business venture purchasers whose interests are now held by or under the direction, possession, custody or control of the Corporate Defendants. The receiver has discretion to determine that certain personal property or other assets of the individual Defendants shall be under the receiver's control, but shall remain in the possession or custody of an individual Defendant;


C. Conserve, hold and manage all receivership assets, and perform all acts necessary to preserve the value of those assets in order to prevent any irreparable loss, damage and injury to business venture purchasers;


D. Prevent the withdrawal or misapplication of funds belonging or entrusted to the Corporate Defendants and to obtain an accounting thereof;


E. Protect the interests of business venture purchasers;


F. Manage and administer the business of the Corporate Defendants until further order of this Court, by performing all acts necessary or incidental thereto. This includes hiring or dismissing all personnel the receiver deems appropriate;


G. Disburse funds that the receiver deems necessary and advisable to preserve the properties of the Corporate Defendants or that the receiver deems necessary and advisable to carry out the receiver's mandate under this Order;


H. Collect any monies owed the Corporate Defendants;


I. Institute, compromise, adjust, intervene in or become party to such actions or proceedings in state, federal or foreign courts that the receiver deems necessary and advisable to preserve or augment the properties of the Corporate Defendants or that the receiver deems necessary and advisable to carry out the receiver's mandate under this Order. The receiver has the authority to bring suit for recovery of assets of the receivership estate against all parties to whom assets may have been fraudulently transferred;


*8 J. Institute, compromise, adjust, intervene in or become party to such actions or proceedings in state, federal or foreign courts, as the receiver deems necessary, against any and all individuals or entities who may be liable for or who assisted the Corporate Defendants in the activities set forth in the FTC's complaint and for which the Corporate Defendants are now found to be liable for or who assisted the Corporate Defendants in the activities set forth in the FTC's Complaint and for which the Corporate Defendants are now found to be liable in the sum of $9,165,567 (Nine Million Five Hundred Thousand Dollars);


K. Defend, compromise or adjust or otherwise dispose of any or all actions or proceedings instituted against the Corporate Defendants that the receiver deems necessary and advisable to preserve the properties of the Corporate Defendants or that the receiver deems necessary and advisable to carry out the receiver's mandate under this Order;


L. Liquidate all assets of the Corporate Defendants, and all assets transferred to the receiver in accordance with the terms of this Order;


M. Formulate a plan for distribution of the assets of the Corporate Defendants, pursuant to Paragraph III of this Order, to purchasers of the defendants' franchises or business ventures and to administer the distribution of such assets pursuant to further order of this Court; and


N. Execute all bills of sale and deeds to personal and real property belonging to or coming into possession of the Corporate Defendants.


V.

It Is Further Ordered that, in light of the appointment of a receiver herein, the Corporate Defendants are hereby prohibited from filing a petition for relief under the United States Bankruptcy Code, 11 U.S.C. § 101 et seq., without prior permission from this Court.


VI.

It Is Further Ordered that the receiver and all personnel hired by the receiver as herein authorized, shall be compensated for the services they render to the receivership estate during the pendency of the case. Prior to paying any compensation, the receiver shall file a request with the Court, outlining the services rendered and the related fees and expenses. The receiver shall not pay any compensation except upon order of the Court.


VII.

It Is Further Ordered that Norton will immediately cause to be transferred to the receiver all control, right, title and interest to all real and personal property and causes of action now in the custody or control of the receiver, (including property in the custody of the receiver pursuant to this Court's previous Order on December 20, 1993, a copy of which is attached to this Order as Exhibit B). This provision applies to, but is not limited to (1) the following: condominium unit number 2503, One Island Place Condominium II, 3801 N.E. 207th Street, North Miami Beach, Florida 33180; (2) all interest held by Norton or his wife, Patricia Riley Norton (“Riley”), in Red Lion; (3) all stock or ownership interest in the Corporate Defendants.


VIII.

*9 It Is Further Ordered that Defendants are hereby permanently restrained and enjoined from providing to any person, except agents of the FTC, the receiver or other law enforcement authorities, the name, address, telephone number, or credit card or bank account number, of any person who purchased a franchise or business venture from any of Defendants.


IX.

It Is Further Ordered during the pendency of the receivership ordered herein, Defendants and all customers, principals, investors, creditors, stockholders, lessors, and other persons, seeking to establish or enforce any claim, right or interest against or on behalf of any of the Corporate Defendants, or any of their subsidiaries or affiliates, and all others acting for or on behalf of such persons, including attorneys, trustees, agents, sheriffs, constables, marshals, and other officers and their deputies, and their respective attorneys, servants, agents and employees be and are hereby stayed from:


A. Commencing, prosecuting, continuing or enforcing any suit or proceeding against any of the Corporate Defendants, or any of their subsidiaries or affiliates, except that such actions may be filed to toll any applicable statute of limitations;


B. Commencing, prosecuting, continuing or entering any suit or proceeding in the name of or on behalf of any of the Corporate Defendants, or any of their subsidiaries or affiliates;


C. Accelerating the due date of any obligation or claimed obligation, enforcing any lien upon, or taking or attempting to take possession of, or retaining possession of, a property of any of the Corporate Defendants, or any of their subsidiaries or affiliates or any property claimed by any of them or attempting to foreclose, forfeit, alter or terminate any of the Corporate Defendants' interests in property, whether such acts are part of a judicial proceeding or otherwise;


D. Using self-help or executing or issuing, or causing the execution or issuance of any court attachment, subpoena, replevin, execution or other process for the purpose of impounding or taking possession of or interfering with, or creating or enforcing a lien upon any property, wheresoever located, owned by or in the possession of any of the Corporate Defendants, or any of their subsidiaries or affiliates, or the receiver appointed pursuant to this Permanent Injunction or any agent appointed by said receiver; and


E. Doing any act or thing whatsoever to interfere with the receiver taking control, possession or management of the property subject to this receivership, or to in any way interfere with the receiver, or to harass or interfere with the duties of the receiver; or to interfere in any manner with the exclusive jurisdiction of this Court over the property and assets of the Corporate Defendants, or their subsidiaries or affiliates.


X.

It Is Further Ordered that, immediately upon service of this Order upon them, if they have not done so already, Defendants shall transfer control of the following to the receiver; (1) all funds, assets, property owned beneficially or otherwise, and all other assets, wherever situated, of the Corporate Defendants; (2) all books and records of accounts, all financial and accounting records, balance sheets, income statements, bank records (including monthly statements, canceled checks, records of wire transfers, and check registers), client lists, title document and other papers or records, in any form or however maintained, of the Corporate Defendants; and (3) all funds and other assets belonging to members of the public now held by the Corporate Defendants.


XI.

*10 It Is Further Ordered that Defendants shall fully cooperate with and assist the receiver appointed in this action. Defendants are hereby permanently restrained and enjoined from, directly or indirectly, hindering or obstructing the receiver in any manner.


XII.

It Is Further Ordered that all banks, brokers, savings and loans, escrow agents, title companies, other financial institutions or any other persons or entities which are served with a copy of this Order, shall cooperate with all reasonable requests of the permanent receiver relating to implementation of this Order, including transferring funds at the receiver's direction, allowing the receiver access to safe deposit boxes, and producing records related to Defendants' accounts.


XIII.

It Is Further Ordered that the receiver shall maintain the bond previously filed with the Clerk of this Court in the sum of $3,500 with sureties to be approved by the Court, conditioned that the receiver will well and truly perform the duties of her office and duly account for all monies and properties which may come into her hands and abide by and perform all things which she shall be directed to do.


XIV.

It Is Further Ordered that, in order to facilitate the Commission's monitoring of compliance with the provisions of this Permanent Injunction, the individual defendants shall each, for five years after the date of entry of this Order:


A. Notify the FTC in writing, within thirty days after service of this Order, of his or her current residence address and employment status, including the name and business address of his or her current employer(s), if any;


B. Notify the FTC in writing within thirty days of any change in his or her residential address. Such notification shall include the Defendant's new address and telephone number;


C. Notify the FTC in writing within thirty days of any change in his or her employment status; such notice shall include the name, address and telephone number of the Defendant's new employer, a statement of the nature of his business, and a statement of the Defendant's duties and responsibilities in connection with the business;


D. Notify the FTC in writing at least thirty days prior to the effective date of any proposed change in the structure of any business entity owned or controlled by any Defendant, such as creation, incorporation, dissolution, assignment, sale, creation or dissolution of subsidiaries, or any other changes that may affect compliance obligations arising out of this Order;


E. After receiving reasonable notice from the FTC, permit duly authorized representative of the FTC access during normal business hours to the offices of any company or any person under any Defendants' control, to inspect and copy all documents belonging to any individual Defendant and all documents of any company owned or controlled by either of them, in whole or in part, relating in any way to any conduct subject to this Order;


F. Refrain from interfering with duly authorized representatives of the FTC who wish to interview and Defendants' employers, agents, and employees (who may have counsel present) relating in any way to any conduct subject to this Order;


*11 G. Upon written request by any duly authorized representative of the FTC, submit written reports (under oath, if requested) and produce documents on thirty days notice with respect to any conduct subject to this Order; and


H. Appear on fifteen days notice for deposition with respect to any conduct subject to this Order.


Provided further, that the FTC may otherwise monitor Defendants' compliance with this Order by all lawful means available, including the use of investigators posing as consumers, potential investors, suppliers and other entities.

XV.

It Is Further Ordered that Defendants shall, within sixty days after date of entry of this Order, file with the FTC a preliminary report and on the one hundred-fiftieth day following entry of this Order file a supplemental report, in writing, setting forth in detail the manner and form in which they have complied with this Order.


XVI.

It Is Further Ordered that all notices required of Defendants by this Order shall be made to the following address:


Associate Director


Division of Marketing Practices


Federal Trade Commission


Room 238


6th Street & Pennsylvania Avenue, N.W.


Washington, D.C. 20580


XVII.

It Is Further Ordered that this Court shall retain jurisdiction of this matter for all purposes.


FN1. Several witnesses testified that they received a brochure from Gold Coast outlining the distributorship. The brochure includes at least one graphic containing estimated sales and earnings figures for new distributorships. These figures are consistent with the figures which Defendants' representatives orally communicated to the witnesses.

At the bottom of the graphic, however, the brochure indicates that the figures are just estimates, not guarantees, and that Gold Coast offers no guarantees concerning either earnings or sales volume. Similar language appears on the purchase order the investors used to purchase the distributorships and on a document entitled “Terms, Conditions And Purchaser's Request For Referral To Professional Marketing Company.” The brochure includes both documents.


Despite these disclaimers, the witnesses all stated that Defendants' representatives assured them that they would achieve sales and income figures approximating those listed in the graphic and stated that they based their decisions to purchase on these assurances.
FN2. In an Order dated March 7, 1994, the Court granted by default the FTC's Motion In Limine For Admission Of Declarations And Consumer Letters. The motion sought admission of the consumer declarations and letters pursuant to the residual exception to the hearsay set out in Rule 803(24) and 804(b)(5) of the Federal Rules of Evidence.


FN3. The Court notes that a violation of the franchise rule constitutes a violation of 15 U.S.C. § 45(a). 15 U.S.C. § 57a(a)(1)(B) provides the FTC with authority to promulgate rules which define with specificity acts or practices which are unfair or deceptive within the meaning of section 45(a). The franchise rule represents an exercise by the FTC of that authority. 15 U.S.C. § 57a(d)(3) provides that a violation of a rule promulgated pursuant to section 57a(a)(1)(B), like the franchise rule, constitutes a violation of the prohibition against deceptive and unfair trade practices in section 45(a).

 

【案由】
本案涉及的是原告联邦贸易委员会与被告乔丹·艾施莉公司、黄金海岸开发公司、国家销售系统公司、克里斯汀·海勒、海利·布拉斯和托马斯 P. 诺顿之间的争议,原告根据《联邦贸易委员会法》(“FTC Act”)第13(b)条和第19(a)条的规定和《美国法典》第15编第53(b)条和第57b(a)条的规定,要求法院对本案被告发出永久性禁令并责令其承担其他救济。

根据联邦贸易委员会提出的动议,法院于1993年12月6日发出一份单方暂时性限制命令(Ex Parte Temporary Restraining Order)。在该命令中,法院指定林达L.卡洛尔女士等人为乔丹·艾施莉公司、黄金海岸开发公司和国家销售系统公司(三者整体称之为“公司被告”)的临时清算人,冻结全体被告的资产,并要求被告提出理由说明不应发出初步禁令。
【判决意见】
对案件事实的认定
本案中的自然人被告是各个公司被告的高级管理人员和董事。此外,有证据证明公司被告之间事实上不存在差别。临时清算人表明她已根据其作为清算人所享有的权力于12月8日查封并保全了公司被告的商用厂房建筑。经过对在厂房发现的文件的审查,她发现公司被告没有将账单的支付分开进行。例如,所有公司办公室电话费的账单都记在国家销售系统公司的名下。而且,尽管每个公司在公司大厦内租赁了不同的办公空间,但是房租的支付都统一出自黄金海岸公司的账户。除此之外,清算人发现了大量包含来自于这些公司被告中几个或全部公司文件的档案材料。有关公司被告的文件在这些档案材料中是混合在一起的。
没有任何事实能够反驳上述证据。例如,没有任何证据表明公司被告遵守了公司的手续,或表明他们是履行不同的职能。法院认为,上述全体被告均参与了下述不实陈述行为。
联邦贸易委员会拥有的这些不实陈述的证据包括四个证人的证言,四个证人与被告接触的经历在从被告处购买了商业机会的人当中是具有代表性的。该证据表明,多数潜在的投资者都是通过广播和报纸上的广告得知被告的商业机会的。比较典型的方式是,投资者在获知商业机会后通过广告中提及的800电话与被告的一个代表商谈。在最初的谈话以及之后的谈话中,被告的代表通常会做出下列解释:(1)一位投资者可以通过购买经销权获得大量收益,通常能够达到每年五万美元($50,000);(2)一位投资者可以预期很快收回他或她的先期投资,通常最迟在6个月之内;(3)一位投资者能够在每个销售点出售大量的贺卡,通常每个销售点每月能够销售200到400张贺卡;以及(4)每位投资者在一块特定的地域内是被告的排他性经销商,但是为了抓住这些排他性经销权,投资者必须尽快行动购买。
被告的代表还向投资者保证将会有一个熟悉每位投资者国家区域的“专业选址公司”帮助寻找适合销售贺卡并且愿意摆放贺卡陈列架的零售商店。在绝大多数情况下,被告的代表强调投资者应当在开始的阶段依赖于选址公司,并且推迟在没有任何协助的情况下进行选址,直至对贺卡零售的商业经营有了一定的了解。然而,被告的代表解释称,选址公司将会发掘新的销售地点以取代任何被证明销售情况不能令人满意的销售点。这些代表还向投资者提供了其他个体的名称,这些证明人确认了被告代表的陈述。
事实上,上述所有陈述之后都被证明是虚假的。在同意购买经销权以后,投资者通常会向公司被告之一做出一项介于5000美元至15000美元之间不等的不可返款的支付。该笔费用一般包括10个贺卡架、最初的一批贺卡以及选址公司的服务费。然而,选址公司通常都无法完成对全部贺卡架的选址工作,而选址公司选定的地点经常又是完全不恰当的。选址公司不愿意或不能找到替代的销售地点。许多投资者还发现在其被允诺享有排他性经销权的地区内还存在其他的经销商。全体投资者证实事实上的销售额和收入远远低于被告代表的估算值。
法律结论
联邦贸易委员会主张上述被告的上述行为违反了《美国法典》第15编第45(a)条和16 C.F.R.第436.1条的“特许规则”。法院将对其每项主张分别进行审查。
1)《美国法典》第15编第45(a)条
第45(a)条规定:
《美国法典》第15编第45(a)条,相关部分规定:
(1)在商业过程中或涉及商业的不公平竞争手段和在商业过程中或涉及商业的不公平或欺诈行为或操作被认定为违法。
(2)联邦贸易委员会被授权并指令防止自然人、合伙或公司在商业过程中或涉及商业的问题上采用不公平的竞争手段,或者在商业过程中或涉及商业的问题上实施不公平的或欺诈性的行为或操作。
为了要求公司被告根据本条的规定承担责任,法院必须认定他们在经销权的销售过程中做出了重大的不实陈述或存在严重的信息遗漏,并由此导致了消费者的损失。如果一项陈述或信息遗漏通常会为一位合理谨慎之人所信赖,则该陈述或遗漏就是构成上述重大的情形。
毫无疑问,公司被告确实做出了此种不实陈述……
同样毫无疑问的是,被告的这些不实陈述导致了消费者的损害。联邦贸易委员会所有的消费者证人都证实部分或全部不实陈述诱使他们购买了经销权,而且尽管他们尽善意的努力去经营其所购买的经销权,他们仍然无法收回最初的投资。大量向联邦贸易委员会提出的起诉信都表明还有大量的其他经销权购买者也遭受了类似的损失。
关于不实陈述和消费者损失方面的证据已经足以要求公司被告承担责任。一旦公司责任成立,联邦贸易委员会就应当满足两条额外的标准以证明自然人被告应当承担责任。其一,联邦贸易委员会必须证明自然人被告直接参与了违法操作或行为,或者证明自然人被告有权控制这些违法行为或操作。其二,联邦贸易委员会必须证明自然人被告对违法行为或操作有所了解。但是,联邦贸易委员会无需证明自然人被告具有欺诈的故意。
在本案中,很明显的事实是,三个自然人被告均对公司被告实施了控制……
2)特许规则
联邦贸易委员会还主张,被告人违反了16C.F.R. 第436.1条的特许规则。该规则要求特许人向潜在的被特许人做出一份完整准确的信息披露,该信息披露应当包含关于特许人的历史以及特许经营运作条款和条件的20类信息。该规则还要求特许人向潜在的被特许人做出的关于被特许人预期从特许经营中获得的收益或利润的口头、书面或视频陈述是存在合理基础的,要求特许人向潜在的被特许人提供支持这些陈述的材料,披露做出这些陈述的重要依据和基础,同时提醒被特许人注意这些陈述仅仅是一个估算,而不构成一项担保。被告对于他们没有遵守特许规则的要求这一事实没有争议。但是,被告主张,他们并没有遵守特许规则的义务,因为他们并没有从事该规则意义范围内的特许经营销售活动。该规则第436.2(a)条对“特许经营”一词涵义进行了广义的界定。为了证明被告的商业经营属于本条规定范围内的特许经营,联邦贸易委员会必须证明被告已经:1)满足第436.2(a)(1)(i)条的规定或第436.2(a)(1)(ii)条的规定;2)满足第436.2(a)(2)条的规定;并且3)不属于第436.2(a)(3)条或第436.2(a)(4)条规定的任何豁免或例外情形。
【经过分析,法院认定,被告销售的商业经营属于联邦贸易委员会规则意义范围内的“特许经营”。】被告承认他们没有遵守规则的实体规定,法院认定被告违反了规则的要求。
判定的救济
第一部分
法院由此判定,诺顿被永久性地禁止以任何方式或任何资格直接或通过任何媒介间接地从事、参与或辅助任何特许经营或商业经营的营销或销售活动。
法院还判定,诺顿被永久性地禁止在没有事先获得一份履约保证书的情况下,直接地或与他人共同地或通过任何商业实体或手段从事或参与电话销售业务。上述保证的保证金额为五百万美元。
A.履约保证书是一份由担保公司签发的对财务损失提供担保的保险协议,该担保公司应当被允许在被担保的被告从事经营所在的州开展业务,并且持有《允许从事联邦债券和再保险担保业务的联邦授权证书》 。履约担保书应当引用该永久性禁令为担保标的,并且对完全或部分由于违反《联邦贸易委员会会法案》第5条、《美国法典》第15编第45条或该永久性禁令的规定而引发的完全或部分未履行约定而造成的财务损失提供担保。这种履约保证书的出具是为了保护两个主体的利益:(1)联邦贸易委员会,以保护因被告在从事电话销售业务的过程中对重大事实做出虚假的或误导性的陈述而遭受损失的任何人,以及(2)因此而遭受损失的任何消费者;
B.只要诺顿持续从事或参与电话销售业务,该保证就将被视为具有完全的约束力,并且在诺顿停止从事或参与电话销售业务后至少3年内仍然有效;
C.本段所要求获得的保证附加于联邦、州或地方法律所要求获得的其他保证,而非对其他保证的替代;
D.诺顿应当至少在开始从事电话销售业务前10日向市场行为副主管提供一份保证书的副件,其地址参见第17部分;
E.如果联邦贸易委员会能够通过大量证据向本院证明,在本决定生效后,被告在从事或参与电话销售业务的过程中对重大事实做出了任何《联邦贸易委员会法》第5条或永久性禁令中的条款所直接或暗示禁止实施的虚假的或误导性的陈述,联邦贸易委员会则可以对该履约保证书提出异议;
F.本条所制定的程序附加于法律可能做出规定的任何其他民事或刑事救济,包括联邦贸易委员会可能为执行本决定而采用的任何其他程序,而非对其他救济或程序的替代。
第二部分
法院还判定,在与任何特许经营或商业经营的销售要约或销售相关的活动中,海勒和布拉斯被永久性地禁止从事下列行为:
A.以口头或书面形式就任何重大事实向任何潜在的特许经营投资者或商业经营投资者做出不实陈述,上述重大事实包括但不限于下列事项:
1.可能达到的收入、利润或销售额;
2.其他商业经营购买者所达到的收入、利润或销售额;
3.任何推荐人的真实性;
4.对任一地理区域所享有的权利或区域内的竞争程度;
5.已经存在预先选定的摆放被告产品陈列架的销售点;
6.替代亏损销售点的条款和条件;以及
B.违反或协助他人违反《特许规则》16C.F.R.第436部分任一规定的行为,包括但不限于下列事项:
1.没有在《特许规则》16C.F.R.第436.1(a)条规定的时间内向潜在的被特许人提供一份完整的、准确的信息披露文件;
2.在对收益做出陈述时并不掌握该陈述存在的合理基础和依据,从而违反了《特许规则》16C.F.R.第436.1(b)-(e)条的规定;
3.在对收益进行大量广告性宣传后,没有对该陈述的重要基础做出信息披露(或者该陈述缺乏基础和依据),并且没有警告潜在的投资者对收益的陈述仅仅是一项估算,从而违反了《特许规则》16C.F.R.第436.1(e)(3)-(4)条的规定。
第三部分
法院还判定联邦贸易委员会胜诉,公司被告和自然人被告应当连带承担9,165,567美元的赔偿责任。本决定第五部分所指定的清算人同时也被指定为联邦贸易委员会的代理人,负责接受本判决的赔偿和指定并执行赔偿方案。清算人收取的全部赔偿金将被用于建立一个赔偿基金。该赔偿基金将用于向从被告处购买贺卡商业经营机会的投资者提供补偿。该基金还将用于支付提供上述补偿所产生的管理费用。
第四部分
法院还判定,林达L.卡洛尔将继续作为享有股权清算人全部权力的永久性清算人,负责公司被告及其附属企业和子公司的清算,以及由公司被告直接或间接所有的全部资金、财产、厂房、账户和其他资产的清算。清算人将:
A.通过剥夺被告海勒、布拉斯、诺顿和任一公司被告的任何其他高级管理人员、独立承包人、雇员或代理人对公司被告事务的控制权和管理权来完全控制公司被告;
B.对公司被告所有或控制的全部资金、财产、厂房、信件和其他资产统一采取代管、控制和占有,而无论其处于何地……清算人有权决定自然人被告的一些个人财产或其他财产应当交由清算人控制,但可以仍由该自然人被告占有或管理;
C.掌握并管理所有清算资产,并履行为保持这些资产的价值所必需从事的行为,以防止对商业经营的购买者造成任何无法弥补的损失、损害或伤害;……
L.根据本决定的内容对公司被告的全部资产和转移给清算人的全部资产进行清算;……
M.根据本决定第三部分制定一份计划,将公司被告的资产分配给被告特许经营或商业经营的购买者以及用于根据本院进一步的决定执行上述资产的分配;……
第九部分
法院判定,在清算尚未最终确定的期间内,被告人和所有顾客、委托人、投资者、债权人、股东、出租人和其他要向公司被告或其任何子公司或附属公司或代表公司被告或其任何子公司或附属公司提出或执行任何主张、权利或利益的人,以及所有其他代表上述人员利益或为其行事的人员,包括律师、受托人、代理人、行政司法官、治安官员、执法官和其他管理人员及其代表和他们各自的律师、服务人员、代理人和雇员不得从事下列行为:
A.对任何公司被告或其任何子公司或附属公司发起、追诉、继续或执行任何诉讼或程序,除非需要做出上述行为以中止任何适用的时效规定;
B.以任何公司被告或其任何子公司或附属公司的名义或为前述主体的利益发起、追诉、继续或进入任何诉讼或程序;……
第十四部分
法院判定,为了协助委员会监督对本禁令条款的遵守情况,每位自然人被告在本命令做出之日后每5年:
A.在本命令送达后30日内,以书面形式通知联邦贸易委员会他或她目前的居住地址和就业状况,包括他或她目前雇主的名称和商业地址,如果存在的话;
B.在30日内将他或她居住地址的任何变动通知联邦贸易委员会。该通知应当包括被告的新地址和电话号码;
C.在30日内将他或她就业状况的任何变动通知联邦贸易委员会……
D.在结构变动生效日之前至少3 0日内以书面形式将任何为被告所有或所控制的商业实体可能发生的任何结构变化通知联邦贸易委员会……
【评析】
根据特许经营活动中信息不对称和特许双方力量不对称的客观条件,针对加盟商经常遇到的特许人信息披露不全面、合同中的苛刻条款及苛刻的交易条件等问题,联邦贸易委员会制定了《关于特许和商业机会投机的信息披露要求和禁令规则》。其中第436.1条规定:对于与特许相关的广告、要约、许可、合同、销售,以及其他与商业相关的或是影响商业的任何其他的商业促进行为而言,如果特许人或特许经营经纪人有下列行为,就构成了该法第5部分项下的不公平的或是欺诈性的行为和做法……该规则要求特许人向潜在的被特许人提供一份完整准确的信息披露,包含特许人历史以及特许经营运作条款和条件的20类信息。该规则还要求特许人向潜在的被特许人做出的有关特许经营收益或利润的说明是存在合理基础的,要求特许人向潜在的被特许人披露做出这些说明的重要依据和基础,同时提醒被特许人注意这些陈述仅仅是一个估算,而不构成一项担保。需要指出的是,这种预先信息披露是强制性的,而且特许人须持续地披露某些重要的信息,即每年进行信息更新。

通过本案,可以看出,法律对违反信息披露义务的特许人的处罚是相当严格的。法院可以永久性地禁止特许人再度从事特许经营或商业经营的营销或销售活动。

 

 

 
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